Album drop dates
Seth Godin writes:
Short version: If you want people to embrace your version of the future, talk about it like it’s right around the corner, not on another planet.
Thinking of that as we’re in the final mixing stages for the new record. I don’t have enough info yet from Kelly, the designer, Joe, the mastering guy and everything else we’ll be doing to say for sure when it’s coming out but I’d like to describe it with more certainty.
Music will be done by the end of this month/beginning of November. Then, assuming PR is involved, an actual drop date is a couple months after that. But those timelines look more and more arbitrary these days. It’d be nice to design a campaign that was at least current/topical.
I can tell you this: it will be good. Very good. Very very good. Beautiful really. Listened to a rough mix of ‘Hold My Heartache’ that made my knees shake this morning.
