Music vs Movies
On Tuesday, I tweeted that, on the website Metacritic, the average film score is 52 and the average music score for an album is 70.
This is probably not surprising to anyone that actually visits Metacritic. If you spend any time on the site, you see that there are so many albums that come out that seem “great” by the standards of critics. Whereas, for film the critics are much tougher and much more skeptical and it’s simply far less frequent that a film gets a great grade.
So why is this?
There are many possibilities.
One possibility is that Metacritic has a bunch of hacks in the music department or film department respectively and it’s grading system is all out of whack for either film or music. I doubt this is true.
Another possibility is that there is so much music that, when it gets reviewed at all, its much more likely to get a high score. Thus, the act of reviewing an album is itself a positive declaration and the likelihood that any review will therefore be negative is correspondingly low.
Which is another way of saying that there’s a lot of good music out there. So much, in fact, that the act of selecting a piece of good music from the metaphorical pile is almost arbitrary.
And the reason there’s a lot of good music out there is because, fundamentally, popular music is neither terribly difficult nor terribly expensive to create. Even the stuff we all say is “crap” is better than the crap that we consume through other media.
Music is not a comprehensive art form. It engages a very specific set of senses. And it has a specific set of parameters. Namely, I-IV-V chordal relationships that define a lot of how we listen to and process popular music. And those relationships are in place because, frankly, they sound good. They’re pleasing.
So the reason that music scores are, on average, higher, is because:
a) it’s easier to make good music therefore
b) there is a lot more of it therefore
c) on average, it will “score” better
Which is another way of saying it’s easy to make good music. Not rocket science I guess.
What’s the implication? It means that “good” music is essentially a commodity. There is no economic profit in it. No specific unique set of competitive differentiators to exploit. It’s interchangeable.
So, that means that any business model built on plucking “great” songs out of the ether from merely “good” songs is doomed to failure (Music Xray for example) and it will fail only because finding “great” songs isn’t actually a problem that anyone has, since there’s an abundance of them.
It also means that there’s no percentage in being an artist or creating music because, again, there is a surfeit of good music out there already. You’ll, by definition, be in the long tail. Getting into the music making business is like starting a lemonade business. Or maybe it’s like getting into the oil business if the cost of oil was free.
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